Images, video and audio: 7 SEO methods
Getting images, videos and podcasts found in Google Images, video results and YouTube.
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57.Image alt text
What image alt text is, how Google uses it, how to write good descriptions, when to leave alt empty, and how to audit a whole site.
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58.Image file size and formats
How to shrink image file size with WebP and AVIF, serve the right size with srcset, stop layout shift, and lazy-load without hurting LCP.
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59.Image sitemaps and image metadata
How to build an image sitemap, which tags Google dropped in 2022, and how IPTC or structured data license metadata earns the Licensable badge.
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60.Video SEO
How to get videos indexed in Google: watch page rules, VideoObject structured data, video sitemaps, thumbnails, key moments and the Video indexing report.
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61.YouTube SEO
How to rank videos in YouTube search and Google: choose topics, write titles and descriptions, add chapters, make thumbnails and captions, read Studio analytics.
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62.Podcast and audio SEO
How to get a podcast found: build an episode page for every show, publish transcripts, set up a clean RSS feed, and track plays, directories and search.
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63.Infographics and image link building
How to build infographics that earn backlinks: pick data worth citing, publish an HTML page, pitch it, use embed codes safely and find uncredited use.