Links, PR and brand: 17 SEO methods
Earning links and mentions from other sites, and the tactics that get sites penalised.
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74.Linkable assets
What linkable assets are, which types earn links (data, free tools, templates, guides), how to build and pitch one, and how to measure the links.
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75.Guest posting
How guest posting works as link building, what Google's link spam policy says about it, how to pitch, and when to use rel sponsored or nofollow.
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76.Unlinked brand mentions
How to find unlinked brand mentions with Google Alerts, Ahrefs and Google search, write a polite outreach email, and track the links you win.
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77.Digital PR
What digital PR is, which story types earn coverage (data, reactive comment, creator collaborations), how to pitch journalists, and how to measure links.
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78.Journalist requests (HARO and successors)
How to get quoted in the press with journalist request services: what happened to HARO, what Qwoted, Featured and Source of Sources offer, and how to pitch.
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79.Original research and surveys
How to run a small survey or analyse your own data, publish it with a clear method, and pitch it so journalists and bloggers cite and link to it.
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80.Broken link building
How broken link building works: find dead pages with backlinks, check them in the Wayback Machine, write a replacement and ask sites to swap the link.
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81.Resource page links
How resource page link building works: find curated link lists with search operators, check them, and pitch your page with a short, relevant email.
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82.Startup and business directories
Which startup and business directories are worth submitting to, why most links are nofollow, how to pick relevant ones, and how to track the results.
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83.Podcast guesting
How podcast guesting earns backlinks from show notes, grows branded search and builds topical authority, with a pitch process and how to measure it.
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84.Free tools as link magnets
How a free online tool, calculator or generator earns backlinks and brand searches: what to build, who to tell about it and how to measure the links.
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85.Link exchanges
Link exchanges with partners are normal; excessive ones are link spam. Learn where Google draws the line, how to vet partners and which rel to use.
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86.Competitor backlink analysis
How to run a competitor backlink analysis: pick rivals, find sites that link to them but not you, sort the list and turn it into outreach.
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87.Link reclamation
How link reclamation recovers backlinks you lost or that point to 404 pages: find them, add 301 redirects, ask for fixes and track what you win back.
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88.Social profiles and your brand SERP
How to set up social profiles so they fill your brand search results: consistent names, Organization markup with sameAs, and a knowledge panel check.
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89.Social signals (myth check)
Google has said likes and shares are not a ranking factor. Here is where the social signals myth comes from and what social media does for SEO instead.
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90.Reddit, forums and social listening
How to use Reddit, forums and social listening for SEO: find content ideas, answer questions as a real member and follow Google and Reddit rules.