Local SEO: 10 SEO methods
Showing up in Google Maps and "near me" searches when you serve customers in a place.
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64.Google Business Profile
How a Google Business Profile works, what Google says drives local ranking, the naming and address rules, and a step-by-step setup you can finish in an afternoon.
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65.NAP citations
What NAP citations are, why matching name, address and phone across the web helps local SEO, and how to find, fix and build listings without paying for spam.
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66.Location pages
How to build a location page for each branch or service area, what to put on it, and where Google's doorway page policy draws the line.
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67.Customer reviews
How to collect genuine reviews, reply to every one, and stay inside Google's review policies, the FTC fake review rule and EU consumer law.
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68.Local keywords
How to find the service and place phrases local customers search, where to put them on your site and profile, and why implicit local intent matters.
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69.'Near me' searches
How Google answers 'near me' searches, why adding the phrase to your pages does not help, and the profile, website and review work that does.
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70.LocalBusiness structured data
How to add LocalBusiness JSON-LD for each location: required and recommended properties, the most specific subtype, hours, and how to test it.
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71.Local content
Ideas and a step-by-step plan for local content: neighbourhood guides, local case studies, event coverage and FAQs built on first-hand experience.
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72.Local link building and community events
How to earn links from chambers of commerce, sponsorships, local press, suppliers and events, and which paid links Google wants tagged rel=sponsored.
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73.Apple Maps (Apple Business) and Bing Places
How to claim your business on Apple Maps (now Apple Business) and Bing Places, import from Google Business Profile, and keep every map listing accurate.